From an Idea to Disney: How Branding Made Disney a Household Name

'From an Idea to Disney: How Branding Made Disney a Household Name' by Lowey Bundy Sichol provides the inspirational backdrop to Walt Disney's enduring legacy that readers didn't necessarily know they needed, but will be excited to learn. There are facts about Disney's childhood and the beginning of his career, along with details about how Disneyworld and Disneyland came to be. Fun facts are interspersed throughout the already interesting content in the chapters, and engaging illustrations will capture readers' interest all the more. If you didn't already know about the underground tunnels at Disney parks which cast members who work at the park can use to travel from place to place, or the fact that even street sweepers at the park play a role in the magic that makes Disney so special, this book is for you. Much like the magic of Disney itself, this book is for children and adults alike. Anyone who has ever been fascinated by a character, movie, or ride at one of the Disney parks will want to read this entertaining biography.